The new flagship for Palace Cinemas offers a Platinum Lounge, Prosecco Bar and Beer Hall.More Information Less Information
The multi-screen flagship for Palace Cinemas occupies the 3rd floor of the landmark Central Park building in Chippendale, Sydney. The suite of 10 primary screens are complimented by 3 premium auditoriums showcasing the new Palace Platinum offer.
As part of the client’s aim to set a new benchmark in the Australian cinema-going experience, the brief called for a distinct focus on a high-quality hospitality experience, with a diverse range of offers available: the Platinum Lounge, Prosecco Bar and Beer Hall.
Ascending through the top lit atrium, customers are taken on a journey with dark wall paneling lining the walls and articulating the entry points to the individual screens and hospitality venues.
The Prosecco Bar is an expansive bar room overlooking the park below. Tinted lighting tubes line the full-height glazing signalling the destination cinema from Chippendale streetscape. Raw concrete columns and exposed services above are contrasted with layers of rich and tactile materials. Burnt oak flooring is paired with marble, bronze mirror, timber veneer panelling, saturated navy carpets and soft gold aluminium.
The Platinum Lounge introduces a new offer for Palace customers, with parallels to first class airline lounges. A custom brass sculpture, mounted on a raw concrete wall, lines the lobby area providing a compression space which invites customers to an intimate lounge with views of the southern cityscape. The luxe material palette mixes inky blues, tan and soft nude tones and layers sheer curtains with polished plaster, deep pile carpet, timber end-grain flooring and accents of greenery.
Situated between these two lounges is the new Palace Cinemas Beer Hall. An articulated timber-framed structure, infilled with an ethereal metallic mesh, defines this as a separate venue where a range of craft beers is available. Arched ceiling vaults provide a reference point to the traditional beer hall and define the solid timber benches which anchor the space below. Concrete columns and flooring are offset with muted pink wall tiles, stainless steel counters and terracotta edge detailing.
The combined hospitality experience is designed to provide a distinct range of offers for customers, extending the movie-going experience and setting a new benchmark for Australian cinemas.