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Zoom

DesignOffice were commissioned by Studio Propeller to produce Zoom for the NGV’s Melbourne Now exhibition.

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Zoom comprises an interactive wall of postcards which pose the question “How might we design our future city?”. Each postcard focuses on a different issue and viewers are invited to take away the cards which most represent their views. By keeping count of how many of each card is taken, Melbourne Now measures the city’s design values.

The simple metal and perspex structure fills the length of one wall, presenting itself as a play on light and colour with oblique angled mirror backplates which reflect the colour on the back of each postcard. On one side the viewer is presented with the issues posed on the front of the cards; on the other a simple graduating wall of colour shifts with the movement of the viewer.

Location National Gallery of Victoria
Client Studio Propeller and The National Gallery of Victoria
Collaboration Graphic Design / Matthew Angel
Photographer Scottie Cameron
Completion Date November 2013