Cult Showroom Staircase

A stairway to define, connect and direct the showroom experience.

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Furniture and lighting retailers, Cult, approached DesignOffice with a brief to create an engaging vertical narrative for their new Melbourne showroom. 

The architectural response comes in the form of a sculptural central staircase. This bold focal point within the building defines its overall spatial plan and offers inbuilt opportunities for display, with select Cult pieces positioned strategically. Comprising 20 tonnes of folded steel, the inherent weightiness of this structure is offset by a slender handrail in oak.

Cleverly aligned to enable visibility throughout the building, the Cult staircase suggests more experiential ways to navigate the retail environment.

Location Melbourne
Client Cult
Collaboration Peter Ivanoff Design
Photographer Dianna Snape
Completion Date 2011