5 Hotham Street, Collingwood
Victoria 3066, Australia





The design language for the new Witchery retail environments seeks to adopt a simple, confident and timeless aesthetic.

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DesignOffice have been working with Witchery since 2013 and continue to consult on the evolution and refinement of their store environments.

An edited and considered palette of neutral tones, black steel, polished plaster, linoleum and light oak underpin the approach to provide an adaptable and refined backdrop to the Witchery collection.

Storefronts are anchored with a confident weight, drawing the eye down and into the store. Store interiors are conceived with an architectural purity, with a suite of finely proportioned fixtures working together to counterbalance the mass of the gallery like environments.

This collection of flexible merchandising tools mixes elegant open frames with solid plinths and suspended portals. The warm neutral palette continues into the fitting rooms with woollen carpets, velvet drapery, timber panelling and fabric wall-lining.

DesignOffice are currently working with the Witchery team to develop a new range of Kids fixtures and evolve the store architecture for a new flagship in 2018.

Location Australia, New Zealand & South Africa
Client Country Road Group
Photographer Scottie Cameron & Andrew Richey
Completion Date 2013 onwards