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Mud Australia, Soho

DesignOffice worked with Mud Australia on the brand’s first US flagship store in New York City’s SoHo district.

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Crosby Street is the third Mud Australia store completed by the DesignOffice team. The store takes over the base of the classic pre-war loft building to showcase the entire range of their hand-made porcelain; once again using the iconic Vitsoe shelving system.

The store is situated off a typical cobblestone street in SoHo. The space is filled with natural light and the interior walls are set with soft warm grey hues and subtle pastels. This is complimented with a new herringbone oak flooring which allows the colour spectrum of the Mud porcelain to ignite the room with it’s unique palette. The Vitra ‘Slow Chair’ completes the space amongst a curated collection of vintage and contemporary classic furniture. A dusky pink curtain divides the space in two creating a second area within the store for client product consultations.

This concept was developed in response to the client’s brief for a space that provided a warm and welcoming environment for customers and staff. The new store continues the design language originally developed for the Australian showrooms in Melbourne and Sydney.

Location New York
Client Mud Australia
Photographer Scottie Cameron
Completion Date 2012