Williams Burger Days

A home for a new premium Australian burger brand created by the team at Grill’d.

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Williams Burger Days is an upmarket burger venue designed for a site overlooking the street from Level 1 of Westfield Sydney in the CBD. Within a busy food court context, the uncomplicated, refined and raw interior draws customers in with friendly charm, providing them with the freedom to escape, dwell or socialise.

The design embodies an effortless, casual and tactile spirit with a subtle nostalgic reference to Australian surf culture, translated through the simple resolution of space and a robust and earthy materials palette. Solid timber and off-form concrete evoke a relaxed and confident foundation, and contrasting tones, hues and materiality are then used to define space and add depth through de-saturated blues, olive greens and accent tones which link back to the bleached aesthetic of an easier, freer lifestyle of times gone by.

Created under the umbrella of Platform by DesignOffice.
Brands in Built Form®.

Location Sydney
Client Grill'd
Collaboration Branding and Creative Direction | MoffittMoffitt
Photographer Terence Chin
Completion Date October 2019